Steve Irwin, a very famous TV personality known as the "Crocodile Hunter", was killed while diving in Queensland when a stingray's barb stabbed him in the chest. Stingrays are normally placid, but when they feel under threat, a sharp, poisonous spine in their tail flicks up. Now people are taking their ire on the stingrays and couple of them with their tails cut off have been found in Australia. This is not going in the right spirit that Steve lived his life, since it appears that fans of Steve Irwin may be avenging his death. nearly 10 stingrays have been found mutilated on Queensland beaches. The fishermen who inadvertently catch stingrays sometimes cut off their tails to avoid being stung, but such a practice was uncommon. Two stingrays were found at a beach north of Brisbane with their tails cut off, while eight were found on another beach on Monday, The Australian reported.
That's the last thing Steve would want.
I hope everyone understands his or her duty to protect wildlife now more than ever. This is what Steve was all about.
Wednesday, September 13, 2006
PR and Fun
Public relations (PR) is about reputation--the result of what you do, what you say, and what others think about you. PR helps an organization and its publics adapt mutually to each other, according to the Institute of Public Relations (www.ipr.org.uk/index.htm) and Public Relations Society of America
Logic suggests that a key to shaping the future of public relations is accurately educating those sitting in our high school and college classrooms today. The challenge is in effectively addressing two sides of the public relations education coin.
On one side is the question: How should we be educating future public relations practitioners?
And on the flip side is the related question: How should we be educating future business managers, the people on whose support public relations depends, about public relations?
In this article, we'll examine each side of the coin.
Educating future public relations professionals
The "heads" side concerns the development of public relations practitioners. The journalist-turned-PR man, who typified the profession in the early days, began fading in the late '50s and early '60s. Since then, professional college programs in the U.S. specializing in public relations and housed in communication ("C-") or journalism ("J-") schools have flourished and gained relative acceptance. But several compelling questions about public relations education remain unresolved. We'll touch on a few of them.
Can public relations be taught?
Many of the agents whom I encounter in my consulting activities get a glazed look in their eye when I ask this question: "How much is your advertising budget and what kind of public relations activities are you involved with?" Most don't have an advertising budget or have a clue about how to handle public relations. Actually, setting up an effective public relations strategy can be fun! Here are some tips to get you started.
When you're a star, let it shine
When you qualify for company or industry awards, let the local media know about it. Send out a press release to all local publications, radio and television stations. They won't know about your award or the honor bestowed on you unless you tell them. While getting your name in the newspapers or on the radio may be a temporary boost to your ego, this is not the primary purpose of this exercise. People want to do business with winners. And getting media coverage adds luster to your credibility as an insurance professional.
Logic suggests that a key to shaping the future of public relations is accurately educating those sitting in our high school and college classrooms today. The challenge is in effectively addressing two sides of the public relations education coin.
On one side is the question: How should we be educating future public relations practitioners?
And on the flip side is the related question: How should we be educating future business managers, the people on whose support public relations depends, about public relations?
In this article, we'll examine each side of the coin.
Educating future public relations professionals
The "heads" side concerns the development of public relations practitioners. The journalist-turned-PR man, who typified the profession in the early days, began fading in the late '50s and early '60s. Since then, professional college programs in the U.S. specializing in public relations and housed in communication ("C-") or journalism ("J-") schools have flourished and gained relative acceptance. But several compelling questions about public relations education remain unresolved. We'll touch on a few of them.
Can public relations be taught?
Many of the agents whom I encounter in my consulting activities get a glazed look in their eye when I ask this question: "How much is your advertising budget and what kind of public relations activities are you involved with?" Most don't have an advertising budget or have a clue about how to handle public relations. Actually, setting up an effective public relations strategy can be fun! Here are some tips to get you started.
When you're a star, let it shine
When you qualify for company or industry awards, let the local media know about it. Send out a press release to all local publications, radio and television stations. They won't know about your award or the honor bestowed on you unless you tell them. While getting your name in the newspapers or on the radio may be a temporary boost to your ego, this is not the primary purpose of this exercise. People want to do business with winners. And getting media coverage adds luster to your credibility as an insurance professional.
Tuesday, September 12, 2006
Terrorist attacks on 9-11 at the WORLD TRADE CENTRE in New York
It has been 5 years since 9-11 happened. I don’t think any country is more secure than it was back then… maybe they are lil more aware of the danger that lurks…. Terrorism is all about apprehension and fear, and its true that it has achieved that upto some extent. but the results of terror activities are also zero. this is a very well known fact all over the world.
so what is there to achieve from these acts. A big NOTHING. We don’t really know how and what happens but a lot of people lose their lives in any incidence of terrorist violence anywhere whether it is the USA or India or Indonesia or Israel with the Hizbollahs. We are in a war against terrorism that is killing so many people every day.Look at Afghanistan right now, where the war was supposedly won. The Taliban is still fighting and the government can not do much to stop it. Look at Iraq and how people are still dying today. there are rumors that about Venezuela extracting uranium to be sent to Iran for enrichment. What is going on in the world? We have North Korea testing missiles, and other nations trying to get their hands on the atomic bomb. Have we learned nothing from history?
Fighting for democracy seems like a stupid thing to do when we have a very time tested and sound policy available in the world ‘ the Gandhian philosophy’. It says very clearly that you can win over your enemy with one tool which is far more potent than any nuclear weapon also--- Truth. follow the gandhian principles and I'm sure a lot can be achieved. Dialogue is always a better thing than dying. If the nations follow this philosophy, then im sure there will be everlasting peace all over.
so what is there to achieve from these acts. A big NOTHING. We don’t really know how and what happens but a lot of people lose their lives in any incidence of terrorist violence anywhere whether it is the USA or India or Indonesia or Israel with the Hizbollahs. We are in a war against terrorism that is killing so many people every day.Look at Afghanistan right now, where the war was supposedly won. The Taliban is still fighting and the government can not do much to stop it. Look at Iraq and how people are still dying today. there are rumors that about Venezuela extracting uranium to be sent to Iran for enrichment. What is going on in the world? We have North Korea testing missiles, and other nations trying to get their hands on the atomic bomb. Have we learned nothing from history?
Fighting for democracy seems like a stupid thing to do when we have a very time tested and sound policy available in the world ‘ the Gandhian philosophy’. It says very clearly that you can win over your enemy with one tool which is far more potent than any nuclear weapon also--- Truth. follow the gandhian principles and I'm sure a lot can be achieved. Dialogue is always a better thing than dying. If the nations follow this philosophy, then im sure there will be everlasting peace all over.
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